A Pay-It-Forward Resource for Microbusiness Owners
The complete step-by-step marketing system built for business owners who are doing everything themselves — on a tiny budget, with limited time, and no marketing background.
Is This You?
You know you need to market your business but you don't know where to start — and every article you read just makes it more confusing.
You've tried posting on social media but nothing seems to stick and you're not sure if it's even working.
You don't have a marketing budget. You need strategies that are free or nearly free to implement right now.
You're great at what you do — but nobody seems to know you exist. You need visibility without a complicated strategy.
You've heard you need an email list but have no idea how to start one or what to say to the people on it.
You want a simple, practical system you can actually implement — not theory, not trends, not a 50-page course.
What's Included
Two complete resources designed to work together. Study the guide. Use the handouts to implement.
Each handout covers one topic in plain language — with instructions, examples, and a fill-in worksheet so you can implement immediately. No fluff. No jargon.
A comprehensive visual guide covering all 10 topics in depth. Each section includes a Key Takeaway slide summarizing the most important action for your business.
A week-by-week starter plan that tells you exactly what to do in your first 30 days. No overwhelm — just one thing at a time.
The 10 Handouts
Each handout builds on the one before it. Work through them in sequence and you'll have a complete marketing foundation by the time you reach number 10.
How to Write Your One-Sentence Business Description — The foundation everything else is built on.
How to Create a Google Business Profile and Ask for Reviews — Free visibility that most competitors haven't set up properly.
How to Set Up Mailchimp and Add a Signup Form to Your Website — Build the audience you actually own.
How to Create a Simple Lead Magnet — Give something valuable. Earn an email address in return.
How to Choose the Right Social Media Platform — One platform done well beats five done poorly.
How to Plan a Month of Content in One Hour — Stop posting randomly. Start showing up with intention.
How to Create an Effective Short Video on Your Phone — Authenticity beats polish. Your phone is all you need.
How to Write a Blog Post That Gets Read — Content that works for your business 24 hours a day.
How to Build an Email Marketing Strategy — The highest-return marketing channel available to any small business.
How to Collect and Use Customer Testimonials — Your happiest customers are your most powerful marketing tool.
"You don't need a big marketing budget. You need a clear message, the right channels, and the consistency to show up."— Kathy Carrington, Carrington Business Services
Who Created This
I created Marketing 101 for Microbusiness Owners as a pay-it-forward resource — because most of the marketing advice out there is written for companies with big budgets, large teams, and dedicated marketing departments.
That's not who I work with. I work with business owners who are doing everything themselves, on a shoestring, trying to figure out which of the thousand things they've been told they should do actually matters.
The answer is simpler than the marketing industry wants you to believe. Build the foundation. Pick the right channels. Show up consistently. That's it. This guide teaches you exactly how to do all three — in plain language, one step at a time.
I've spent 20+ years building marketing infrastructure for businesses that needed a senior marketing leader without the overhead of a full-time hire. Everything in this guide comes from what I've actually built and tested — not theory, not trends, not what worked for someone else's $10 million company.
Learn More at CarringtonBusinessServices.com →Ready to Start?
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Questions? Email Kathy@CarringtonBusinessServices.com